Malaysian International Food and Beverage Trade Fair (MIFB). Malaysia’s leading and premium Food and Beverage trade fair held in Kuala Lumpur annually.

Do you know the return on investment of your last radio marketing campaign? How about print media? While it’s easy to track the profitability of your marketing efforts online, accurately tracking your offline marketing ROI is tough. With the right tools and techniques, measuring your trade show ROI is simple.

We have successfully converted a consumer trade show into a very specialised trade fair in 3 years, a trade fair which is now, designed to promote the latest food and beverage products and services and brings together key operators and decision makers from across the globe. MIFB’s trade value is expected to increase from USD$350Million in 2016 with 494 exhibitors from 40 countries and over 20,000 trade visitors.